Inova
Original brand identity, package design, and promotional material conceptualized and created with Adobe Illustrator and Photoshop. The idea for INOVA as a cosmetics brand is one that uses innovation to promote health and self-care, using a unique plant-based formula derived from the proven benefits of aloe vera.
The chosen colour palette uses blue as well as a bright, complimentary red to stand out from other products in a health aisle, intended to invoke tropical imagery as well as youth and vibrance.
The packaging materials are recycled and plant-based, allowing for a feel-good purchase for the eco-conscious consumer and reinforcing the brand’s sustainable core identity.
